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Company unveils new corporate identity, state-of-the-art facility and leadership team
Combined portfolio of performance and protective brands offers unprecedented opportunity to satisfy customers with innovation, quality and service
August 25, 2015 (Minnetonka, MN) - Shock Doctor Sports and McDavid Inc. today unveiled United Sports Brands as the name of their combined global organization. With an innovative portfolio of performance and protective sports products, United Sports Brands will serve as the corporate parent for Shock Doctor, McDavid, Cutters and XO sporting goods brands.
United Sports Brands brings together two highly complementary businesses to better serve customers who demand the very best in performance-driven and protective equipment, said Tony Armand, the companies Chief Executive Officer. Our combined company is positioned for growth with faster customer delivery, pioneering innovation and technology, a more efficient supply chain, and state-of-the-art manufacturing and warehousing.
By early 2016, United Sports Brands will move into a new facility in Fountain Valley, CA. This transition will include the following:
As part of our integration, we are consolidating office, distribution and manufacturing locations to improve our supply chain and better serve customers. Closing the facility in Chicago was a tough decision and there was no question that this will be a difficult time for our impacted employees. Our priority is helping each person successfully transition through lengthy period of working notice, favorable severance packages and strong encouragement to apply for positions at our locations in California and Minnesota.
The Leadership Team
United Sports Brands is currently led by CEO Michael Magerman with a new executive team comprised of former Shock Doctor Sports and McDavid leaders, in addition to new members.
This is an impressive team with a proven record of growing consumer brands, unlocking business value and providing outstanding customer service We are privileged to work each day with a team so committed to making our brands the number one choice for athletes around the world.
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