Company plans to maintain the XO Athletic brand and leverage innovative technologies and retail relationships to expand sales. 

Minneapolis, MN and Union, NJ – August 20, 2014 - Shock Doctor®, the number one mouthguard company in the world and leading innovator of performance-driven sports protective gear, announced today that it has acquired XO Athletic, based in Union, NJ. The strategic acquisition provides access to patented technologies owned by XO along with retail distribution efficiencies that will benefit both brands. Shock Doctor intends to maintain the XO Athletic brand. Financial terms were not disclosed.

XO Athletic established itself in sports protection behind its patented flex-sided XO ProCup™ in 2003. XO later pioneered advances in athletic cups with 2Shot™ molding for comfort, along with Teen and PeeWee sizes for proper fit and protection. Today, the company continues to develop extensions of their patented technologies to provide new and innovative products for athletes of all ages.

“Our vision is to be the #1 choice for athletes around the world who demand performance products by providing the most technologically advanced gear on the market,” said Tony Armand, President and CEO of Shock Doctor Sports, “We are excited to continue to work with the Landi’s in the development of new and innovative sports protection products.”

“The acquisition of XO Athletic, combined with the patents and technology already under the Shock Doctor portfolio allows us to continue innovating the category.” XO Founders, Jim and Mike Landi commented, “Shock Doctor is the leader in mouthguard innovation and enjoys a very strong position in the broader category of performance and protective gear. The fact that we will have access to Shock Doctor’s technology and distribution channels can only enhance the XO brand.” 

To view the full range of Shock Doctor products visit for XO Athletic visit

About Shock Doctor, Inc.

The number one mouthguard company in the world, Shock Doctor is the undisputed market leader in premier mouthguard technology and is known as the creator of fearless, performance-driven sports performance and protection equipment and apparel available in 10,000 retail locations in over 50 countries worldwide.

Shock Doctor’s sports protection products range from mouthguards, core protective equipment and apparel to Performance Sports Therapy, designed to protect athletes across a wide range of sports including football, hockey, baseball, lacrosse, MMA, fitness and more. Their athlete-centric approach and commitment to developing game-changing technology, which has earned them many patents to date, has continuously revolutionized the industry and raised the standard for technical and functional performance. Trusted by youth, amateur, and pro athletes alike, Shock Doctor products combine cutting-edge design and premium materials with the latest technology to achieve the ultimate in protection and performance. Also the owner of Cutters Gloves, the innovative leader in the athletic glove market, Shock Doctor has been one of the fastest growing sporting goods companies in the world over the last 20 years.

About XO Athletic

XO Athletic has been an innovative leader in men’s athletic protection - setting the pace in the athletic cup category since 2002. From the patented XO ProCup, XO SmartJOC performance short to the XO HeartShield chest protector, XO’s intelligently designed products are the preferred choice by today’s athletes due to their superior fit, feel and unsurpassed comfort. XO has never settled for creating “me too” products, and beginning in 2015, the revolutionary XO AirCore line will once again set the pace for the category.

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