Minnetonka, MN — March 6, 2014 -- Shock Doctor Sports, the #1 mouthguard company in the world and leader in performance-driven sports protection gear and apparel with brands Shock Doctor and Cutters Gloves, has kicked off a 12 month tour across the country to bring the Shock Doctor Sports mantra of “Hardcore Protection, Fearless Performance” to life. Inspiring and educating athletes, parents and coaches about the importance of athlete protection and sports safety, Shock Doctor Sports has expanded the 2nd annual Shock Doctor and Cutters Gloves Fearless Performance Tour, to include more states, more events and more sports.
Safe Kids Worldwide, a non-profit advocacy group, released a survey in 2013 showing that young athletes visit hospital emergency rooms more than a million times a year for sports related injuries. With participation in organized sports on the rise, according to the U.S. Centers for Disease Control (CDC), Shock Doctor believes it more important than ever for youth athletes, coaches and parents to learn about performance and protection gear so that they can play with confidence every practice and every game.
“The Shock Doctor Sports message is simple: When kids feel protected and confident on the field, they perform better and have more fun,” says Tony Armand, CEO of Shock Doctor Sports. “We want to educate athletes to take charge and protect themselves on the field, ice or court so that they can play their best.”
Making stops at sporting events across the country, the 2014 Tour will add lacrosse, soccer, hockey, basketball, volleyball and triathlon events. Also scheduled to stop at football and baseball events, the Tour will make special retail appearances in select markets as well. Some of the notable event stops on the Fearless Performance Tour include College World Series, Omaha SlumpBuster, Dr. Pepper Dallas Cup, NSSSA State Championships, NSSSA GLOBAL WORLD SERIES, USA Hockey High School National Championship Tournament, 2014 FIL Men's World Championships, National Youth Football Championship Tournament, and Pop Warner Super Bowl and Dance Championship.
The Tour will feature a custom Tour van wrapped in Cutters Glove and Shock Doctor product images, canopies featuring product displays, and giant blow up “Orange Guys” that stand over 10 feet tall. The Tour will also be accompanied by a field manager that will interact and educate consumers, as well as a real life “Orange Guy”, who acts as a walking mannequin and entertainment for Tour-goers. The Orange Guy often takes photos with athletes, throws out the first ball or puck of the tournament, dances and has fun with the players.
With the company’s athlete-centric approach and commitment to developing game-changing technology, both Shock Doctor and Cutters Gloves have expanded their line of protective gear and performance apparel to cover more athletes, in more sports, and at all levels. The interactive exhibit is designed for athletes to learn about the technology, fit, usability, and the best options for their needs, including more about the following product lines: •Cutters new Football Receiver Gloves •Shock Doctor Mouthguards including the new flavored line, Flavor Fusion •Shock Doctor Performance Sports Therapy •Shock Doctor Performance Apparel •Shockskin Impact Gear •Shock Doctor Protective Accessories •And more, including sport specific products Shock Doctor and Cutters Glove products will also be available to purchase.
Using the social media hashtag, #FPtour, Tour visitors can create their own Cutters Gloves using the BYOG (Build Your Own Glove) kiosk, which they can share via Twitter to be put into a drawing each month to win their custom designed gloves.
Shock Doctor and Cutters have also enlisted their Pro Athletes to be ambassadors of athlete safety, including: Akeem Ayres: Linebacker, Tennessee Titans (NFL); Anquan Boldin: Wide Receiver, San Francisco 49ers (NFL); Kiko Alonso: Linebacker, Buffalo Bills (NFL); Yoenis Céspedes: Outfielder, Oakland Athletics (MLB); Carlos Santana: Catcher, Cleveland Indians (MLB); Wilin Rosario: Catcher, Colorado Rockies (MLB); Nick Leddy: Defenseman, Chicago Blackhawks (NHL); Jack Johnson: Defenseman, Columbus Blue Jackets (NHL); among others.
For a complete list of Fearless Performance Tour stops, go to Shock Doctor’s Facebook page: https://www.facebook.com/shockdoctor. Updates and additions to the schedule will be posted online throughout the run of the tour at www.shockdoctor.com. cid:3447824124_302098
About Shock Doctor Inc. Shock Doctor is a leading manufacturer of protective and performance sports equipment. With a relentless focus on innovation and technology, its products are trusted by athletes, from youth to amateur to professional, across a growing number of sports. Shock Doctor has the best-in-class mouthguard product line and also provides a full continuum of superior athletic products, including core protective, compression, performance sports therapy, sports gloves (under the Cutters® brand), and insoles. Its products are sold through major sporting goods retailers, independent dealers, online retailers, and health care professionals throughout the United States and around the globe. For more information on Shock Doctor, please visit www.shockdoctor.com and www.cuttersgloves.com. MEDIA CONTACTS: Allison Olmstead & Morgan Ringwald TO Media Co. Allison@TOMediaCo.com / Morgan@TOMediaCo.com 949-722-8488