Minnetonka, MN: With a history of reinventing categories, Shock Doctor, the #1 mouthguard company in the world and leader in innovative, performance-driven sports protection, proudly introduces groundbreaking athletic and therapeutic tape to the Shock Doctor Performance Sports Therapy™ line: Shock Doctor Advanced Performance Tape and Shock Doctor Core Tapes and Wraps.
Coming to stores in Spring 2014, Shock Doctor’s tapes and wraps will offer new levels of functional usage, having been designed with input from sports trainers, physical therapists, players and coaches who rely on kinesiology products for peak performance. The Shock Doctor Advanced Performance Tape and Shock Doctor Core Tapes and Wraps collections provide maximum support and comfort for athletes of all ages, while also limiting the potential for injury and reducing recovery time.
With a total of eight new tape, wrap and kinesiology performance products in a variety of color options, the collection features advanced designs and leading technology that have become synonymous with Shock Doctor’s innovation.
Shock Doctor’s Core Tapes and Wraps collection features traditional Athletic, Pre-Wrap and Cohesive cloth tapes. These tapes provide strong functional taping and wrapping benefits for all athletes. Shock Doctor’s Advanced Performance Tapes, engineered to be the best and easiest to use athletic tapes, are made with high quality materials, have innovative stretch characteristics and provide a combination of usability and strength. In the past, tapes of this quality have been reserved for use by pro athletes and applied by certified athletic trainers.
“Athletes know they need to protect themselves from sprains and strains and taping is the most recognized way to do this effectively,” says Jay Turkbas, Senior Vice President of Marketing and Product Development for Shock Doctor Sports. “However, it can be intimidating, frustrating, and confusing to choose and apply tape. We are offering products and education to help athletes get the best proactive solution regardless of their level of taping comfort, experience or knowledge. We not only want to keep athletes in the game, we want to safely get them back in the game sooner after injury.”
The new packaging will feature strong branding and educational aspects for effective display and ease of shopping for consumers. Shock Doctor will also provide expert application instructions for users of all skill levels to apply tape using traditional techniques or to combine tapes for more advanced taping techniques and comfort.
Not a substitute for medical care. Always seek professional medical advice for the diagnosis and treatment of pain, injury or irritation. Use Shock Doctor Advanced Performance Tapes in combination for the Ultimate comfort, support, structure and flexibility.
ADVANCED PERFORMANCE TAPES:
Elite Athletic Tape 1851 ($6.99): Engineered to be the best quality athletic tape, Elite Athletic premium professional quality tape can be used as part of any effective injury prevention wrapping technique. Superior strength and comfort; Soft consistent application
Hybrid Athletic Tape 1855 ($7.99): Engineered to provide pro level performance yet is easy to apply, Hybrid Athletic Tape includes a unique stretch feature that allows any user to apply correctly so they can get the highest level of performance and protection.
Elite Stretch Tape 1860 ($7.99): Engineered for superior stretch and usability, Elite Stretch Tape is a premium quality stretch tape that has a high 2-way stretch for broad range of applications. It may be used to support and protect joints as well as cover bandages and braces.
Kinesiology Tape 1870 ($12.99):Ideal for muscles strains and preventing injuries, Kinesiology Tape provides support and stability to your joints and muscles without affecting circulation and range of motion. Engineered to be the best and easiest to use, this premium kinesiology tape can be used as part of effective injury prevention techniques to support muscles, provide pain relief and help the body recover.
Colors: Black, Blue, Pink, Beige, Red and Orange
SHOCK DOCTOR CORE TAPES AND WRAPS:
Core Athletic Tape 1801 ($4.99): Ideal for wrapping ankles, wrists and other joints, Core Athletic Tape is designed or all traditionally tapping and wrapping applications.
Colors: Black, White
4-Pack Core Athletic Tape 1804 ($14.99): Core Athletic Tape is also available in a four pack
Colors: Black, White
Core Cohesive Tape 1821 ($5.99): Core Cohesive Tape is designed to stick to itself for quick and easy muscle and joint support.
Core Pre-Wrap 1812 ($6.99 for a 2 pack): Core Pre-Wrap is designed for all traditional under-wrap applications to prevent painful adhesive tape removal. Also can be used for hair ties, headbands and wrist bands.
Colors: Black, Royal, Navy, Red, Orange, Green, Pink, Beige
ABOUT SHOCK DOCTOR
The number one mouthguard company in the world for over a decade, Shock Doctor® is the undisputed market leader in premier mouthguard technology and is known as the creator of fearless, performance-driven sports protection equipment and apparel. The official Mouthguard of USA Football, USA Hockey, US Lacrosse and Minnesota Hockey, Shock Doctor products are trusted by youth, amateur, and pro athletes in a growing number of sports including hockey, baseball, football, basketball, lacrosse and more. Shock Doctor products are available in 9000 retail locations in over 50 countries worldwide. Corporate headquarters are located at 110 Cheshire Lane, Suite 120, Minnetonka, MN 55305. For more information, visit www.ShockDoctor.com.