First NFL ambassador across all three brands to promote football performance and protection
Fountain Valley, Calif. (May 25, 2016) – Shock Doctor and McDavid, leading athletic protection brands, announced today the signing of two-time NFL All-Pro running back Jamaal Charles. Charles has been a Cutters ambassador for the past two years, and his expanded partnership with Shock Doctor and McDavid means he will become the first NFL ambassador to partner with all three brands.
"Every time I walk onto the field, I need to feel prepared and have confidence in my equipment," Charles said. "For more than four years, Cutters, McDavid and Shock Doctor products have been my essential go-to gear. I trust them to not only protect me but also help me perform at my best."
Together Shock Doctor, McDavid, Cutters and Charles will team up to build awareness around the essential products football players need to stay in the game and perform at their best on the field. In his new role, Charles will exclusively wear McDavid’s signature line of Hex™ Technology protective apparel, Shock Doctor mouthguards and Cutters gloves with revolutionary C-TACK™ grip technology. In addition to wearing the gear, Charles will participate in the "Guardians of the Game" campaign, promoting the three brands’ total protection and performance solution for football players. The collaboration of all three brands offers unparalleled football-specific expertise in performance solutions, giving players the confidence they need in the gear that protects them.
"Working with Jamaal over the past two years, we’ve realized he is not only a dynamic and inspiring player, but also a perfect fit for our brands," said Tony Armand, CEO of United Sports Brands, the parent company of Shock Doctor, McDavid and Cutters. "Every football player, whether at the amateur, college or professional level, wants to perform at the highest level for their team. At United Sports Brands, we place great importance on enabling our athletes to achieve that goal, and we’re excited to be enhancing the role our brands can play through this partnership with Jamaal."
Charles played college football for the University of Texas for three years and was then drafted by the Kansas City Chiefs in 2008. During his career with the Chiefs, he has won numerous accolades, including four Pro Bowl nominations (2010, 2012-2014) and two first-team All-Pro nods (2010, 2013). Charles led the NFL’s American Football Conference in rushing in 2013 and currently holds the Chiefs’ career rushing record with 7,220 yards.
ABOUT SHOCK DOCTOR
Shock Doctor is the global leader in mouthguards, along with core protective equipment and apparel, performance sports therapy, sports insoles and performance compression and recovery – designed to protect and enhance the performance of athletes across a wide range of sports including football, basketball, hockey, baseball, lacrosse, MMA, fitness and more.
ABOUT UNITED SPORTS BRANDS
United Sports Brands is a global leader in sports performance and protective products designed to help athletes perform at their personal best. Brands within the company's impressive portfolio include Shock Doctor, the No.1 global leader in mouthguards; McDavid, a brand at the top of the recommended lists of pro athletes, sports medicine professionals and athletic trainers for more than 30 years; Cutters, the innovative leader in the athletic glove market and high performance glove grip technology; and, XO Athletic, a premium, game-changing developer of athletic cups and sports protection. And its newest addition Nathan, the running essentials market leader in athletic hydration, visibility and performance gear. United Sports Brands is also a portfolio company of Bregal Partners, a private equity investment firm.