McDavid and Shock Doctor’s first dual-brand athlete ambassador to encourage adoption of protective equipment in basketball
Fountain Valley, Calif. (April 7, 2016)– Leading athletic protection providers McDavid and Shock Doctor announced today the signing of their first dual-brand athlete ambassador, 2015 NBA Champion Harrison Barnes. In his new role as a global athlete ambassador, Barnes will exclusively wear McDavid’s patented line of Hex protective arm and leg sleeves, and Shock Doctor mouthguards on the court. Barnes is the newest member of the United Sports Brands’ growing team of ambassadors, which also includes NBA All-Stars’ Kevin Love and DeMarcus Cousins of the Sacramento Kings.
While football and hockey are commonly considered the most dangerous youth sports, a study from the National Athletic Trainers’ Association found over 400,000 annual basketball-related injuries among youth players.* The most common injuries were lower body sprains and strains, which account for approximately 54 percent of injuries, but accidental blows to the head and facial injuries are a rising concern as well. Proper athletic protective equipment is critical to keep players safe on the court.
Throughout my college and pro career, I have competed with some of the fastest, largest and strongest players in the world, Barnes said.
I know how important it is to protect yourself on the court, so I’m excited to be partnering with the leaders in athletic protection to promote protective gear among basketball players.
Barnes will wear McDavid Hex on the court and will help continue to build awareness for and promote the usage of basketball protective apparel. Additionally, Barnes will use a custom Shock Doctor mouthguard and become a leading voice in the brand’s safety campaign. The campaign teaches the importance of mouthguard protection and targets young and professional athletes as well as athletic governing bodies, youth leagues and players’ parents.
Harrison is a dynamic team player who knows what it takes to win a championship—and that includes proper protection so he can perform at his best, United Sports Brands CEO Tony Armand said.
Harrison shares our passion for on-the-court safety, and we’re confident that partnering with him will strengthen our goal of reducing athletic injuries.
Barnes joined the University of North Carolina in 2010 as one of the top-rated basketball players in the recruiting class. In two seasons with the Tar Heels, Barnes was named ACC Rookie of the Year and was chosen for the All-ACC first team. He was drafted by the Golden State Warriors in 2012 and was named to the NBA All-Rookie team his first year. Barnes started all six games of the 2015 NBA Finals, where his shooting, rebounding and defense helped the Warriors win, breaking a 40-year title drought for Golden State. Barnes is averaging a career-high 11.5 points per game this season for the league-leading Warriors.
*Epidemiologic Comparison of Injured High School Basketball Athletes Reporting to Emergency Departments and the Athletic Training Setting; Journal of Athletic Training, 2005-2010
McDavid designs, manufactures and markets sports medicine, sports protection and performance apparel for active people and athletes. Since McDavid’s founding in 1980, its products have remained at the top of the recommended lists of pro athletes, sports medicine professionals and athletic trainers. From research-backed ankle braces to protective apparel with HEX™ technology, McDavid products address the broad range and specific needs of professional, collegiate and all athletes across a variety of sports. For more information please visit: www.McDavidUSA.com
ABOUT SHOCK DOCTOR
Shock Doctor is the global leader in mouthguards, along with core protective equipment and apparel, performance sports therapy, sports insoles, and performance compression and recovery – designed to protect and enhance the performance of athletes across a wide range of sports including football, basketball, hockey, baseball, lacrosse, MMA, fitness and more. For more information please visit: www.ShockDoctor.com
ABOUT UNITED SPORTS BRANDS
United Sports Brands is a global leader in sports performance and protective products designed to help athletes perform at their personal best. Brands within the company's impressive portfolio include Shock Doctor, the No.1 global leader in mouthguards; McDavid, a brand at the top of the recommended lists of pro athletes, sports medicine professionals and athletic trainers for more than 30 years; Cutters, the innovative leader in the athletic glove market and high performance glove grip technology; and XO Athletic, a premium, game-changing developer of athletic cups and sports protection. Additionally, its newest addition, Nathan, is the running essentials market leader in athletic hydration, visibility and performance gear. United Sports Brands is also a portfolio company of Bregal Partners, a private equity investment firm.
Mary Horwath, SVP of Global Marketing