MINNETONKA, MN. (January __, 2014) - Shock Doctor Sports is pleased to announce that it has hired footwear and outdoor veteran Bill Kendall, who will be joining the company as the new Vice President of Sales for Insoles, Specialty and Outdoor. Bill officially starts at Shock Doctor on Monday, February 3, and he will report to Senior Vice President of Sales, John Keppeler. In this role, Kendall will be responsible for the development of the domestic Shock Doctor Sports Insole business across all distribution channels. In addition, he will be responsible for developing the Outdoor, Action, Running and Sport specialty channels in the US for all other Shock Doctor Sports product categories. Kendall will also be charged with developing and executing the sales structure to access these new channels. Kendall has over 25 years of experience in the Sporting Goods industry, having worked for top ski and outdoor brands, including Polarmax, Salomon, Teva, Rollerblade, Atomic and Superfeet, as well as with specialty running brands such as Timex, Zoot and PowerBar. Said John Keppeler, Shock Doctor’s Senior Vice President of Sales, “We are thrilled to have Bill join Shock Doctor. His industry experience and insight into multiple segments are invaluable to our efforts as we continue to build momentum and grow our overall business.” As a leading innovator of performance sports protective technology and equipment, Shock Doctor launched the all-new, revolutionary line of Performance Sport Insoles in the first quarter of 2013. Designed specifically to meet the needs of athletes by their particular sport, the insoles are available in two categories. The Shock Doctor Active Line includes the Ultra, Impact and Performance insoles for running, hiking, walking, training, while the Sport Line features technologically superior insoles for Cleat (football, baseball, golf and soccer), Court (basketball, tennis), Skate (hockey, inline). New insoles will be added to the line in 2014.


ABOUT SHOCK DOCTOR The number one mouthguard company in the world for over fifteen years, Shock Doctor® is the undisputed market leader in premier mouthguard technology and is known as the creator of fearless, performance-driven sports protection equipment and apparel. The official Mouthguard of USA Football, USA Hockey, US Lacrosse and Minnesota Hockey, Shock Doctor products are trusted by youth, amateur, and pro athletes in a growing number of sports including hockey, baseball, football, basketball, lacrosse and more. Shock Doctor products are available in 9000 retail locations in over 50 countries worldwide. Corporate headquarters are located at 110 Cheshire Lane, Suite 120, Minnetonka, MN 55305. For more information, visit

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