Shock Doctor Partners with Aston Martin Racing
4/1/2009
MINNEAPOLIS, (March 17, 2009) – Shock Doctor, Inc. announces it is the
new Official Technical Luggage Supplier for Aston Martin Racing. Shock
Doctor will support the team as it competes at Le Mans and in the Le
Mans Series with its new LMP1 car.
2009 is an important year for Aston Martin as it will be fifty years
since the company won the 24 Hours of Le Mans outright. In 1959,
Carroll Shelby and Roy Salvadori won the famous race in a DBR1. This
year Aston Martin Racing returns to the race with two cars in the
iconic Blue and Orange livery of Gulf Oil International to challenge
for an outright victory once again.
“We are pleased to partner with Shock Doctor, in providing our racers
with cutting-edge performance and protection,” said Aston Martin
Chairman, David Richards. “2009 is a hugely significant year for Aston
Martin at Le Mans and the challenge of reclaiming victory in this
famous race for Aston Martin and Great Britain was simply too great to
ignore. We do not underestimate the task, and I see this as a great
opportunity to showcase the ingenuity of British engineering talent.”
Racers will benefit from the superior technology and design of Shock
Doctor’s Power Dry System collection of rolling luggage, duffels and
packs, as well as Power Dry Ultra Gear, Garment and Helmet Bags. The
Power Dry System keeps racers protected from potentially harmful
bacteria, by eliminating the damp environment where bacteria thrive on
equipment and racing suits.
Sadie Wigglesworth, Commercial Manager to Aston Martin Racing,
explained what the partnership means to Aston Martin Racing. “It is a
real challenge to find a luggage partner who understands the very harsh
demands of race team travel. Throughout the racing season, luggage is
put through a test of endurance akin to that of the cars at the race
track. Furthermore, it needs to be capable of coping with certain
technical needs, such as drying systems for technical equipment and
protection for delicate items of driver and team wear. Shock Doctor
provides an impressive range of products and a great understanding of
our environment, all presented in fashion that fits well with the Aston
Martin Racing brand”.
“We are proud to provide the world-class Aston Martin Racing team with
our outstanding line of custom bags and Power Dry products,” said
Patrick Lynch, Motorsport Director for Shock Doctor. “We look forward
to a successful relationship with this globally accomplished team whose
commitment to exceptional performance matches our own.”
About Shock Doctor, Inc.
Shock Doctor is a global brand leader that uses innovative technology
and design to provide superior protection and enhanced performance for
people who are passionate about their sports. In addition to a full
line of patented, technologically-advanced mouthguards, Shock Doctor
offers a comprehensive line of innovative performance protection
products, including core protective gear for hockey, football,
baseball, soccer, martial arts and boxing; lacrosse and motorsports
equipment; and a full line of Power Dry™ Gear Bag Systems. Shock Doctor
products are used by athletes at all levels of competition.
www.shockdoctor.com.