Shock Doctor, Inc. is proud to announce its work with Bell Racing Company, as the first helmet manufacturer to provide racers with Shock Doctor's Eject Helmet Removal System, which provides emergency neck and spine protection after a motorsport crash. Answering the call for improved safety equipment at all levels of racing, drivers will now be able to purchase a Bell Auto Racing helmet with Shock Doctor Eject Helmet Removal System factory installed.

As the leaders in the development of sports protective gear, Shock Doctor uses advanced technology to guard athletes from injury. The Eject Helmet Removal System is a unique and advanced safety system that allows for the quick emergency removal of a helmet, helping to prevent a possible increase in neck and spine injuries to a racer. Shock Doctor manufactures the small Eject plastic bladder and tube system that fits into a special top pad of selected Bell Racing helmets. By using a separate portable air inflation device, the bladder is simply inflated, filling space between the head and the top of the helmet, gradually pushing the helmet off of the head, rather than pulling the helmet off from outside, which even with the head and neck stabilized, can increase the possibility of damaging head and neck movement. The device is so discreet; there is no compromise in the fit or performance of the helmet.

"Shock Doctor is thrilled to be furthering our relationship with Bell Racing through the Eject Helmet Removal System," said Patrick Lynch, motorsport director for Shock Doctor, Inc. "Motorsports racers need to be fitted with gear that's equal to the technology of the car or bike they are driving. Bell shares our passion in developing the highest-quality, most cutting-edge products for both professional athletes and the everyday competitor. We look forward to a mutually beneficial working partnership for years to come."

Shock Doctor took on the Eject brand in 2007 and refined the product range. Its work with Bell Racing further expands the opportunity to provide this safety device to motorsports athletes and enthusiasts alike. The Eject Helmet Removal System was developed in 1985 by John Deagan of Long Grove, IL. Over the past ten years, Bell Racing installed Eject in professional driver's helmets, including organizations like the Indy Racing League, Indy Firestone Lights, NASCAR and Motocross Racing. Shock Doctor and Bell Racing have continued to work together to enhance driver protection, bringing the importance of this technology to the fastest tracks and riders out there.

"Shock Doctor shares the same enthusiasm as Bell in carrying-out the concept of inventor, John Deagan, to incorporate the Eject into auto racing helmets," said Kyle Kietzmann, general manager for Bell Racing Company. "It isn't about outpacing the competition when it comes to injury prevention. Our work with the professional drivers we sponsor has proven successful, and Shock Doctor's innovation will only increase the number of sanctioning bodies that are considering making the Eject Helmet Removal System mandatory for competitors. Shock Doctor possesses the quality and industry stature needed to extend this innovation into all levels of racing and provide amateur racers with the opportunity to purchase a helmet."

The Eject helmet removal system is offered at $99.95. The retail price includes installation. The installed kit will be available for sale on August 11th, 2008 by special order and can be purchased through Shock Doctor, Inc. and the Bell Racing dealer network. No helmet and no helmet accessory can protect the driver in all accidents. Driving cars on tracks is dangerous. More information is available at www.shockdoctor.com and www.bellracing.com.

About Shock Doctor, Inc.

Shock Doctor is a global brand leader that uses innovative technology and design to provide superior protection and enhanced performance for people who are passionate about their sports. In addition to a full line of patented, technologically-advanced mouthguards, Shock Doctor offers a comprehensive line of innovative performance protection products, including core protective gear for hockey, football, baseball, soccer, martial arts and boxing; lacrosse and motorsports equipment; and a full line of Power Dry Gear Bag Systems. Shock Doctor products are used by athletes at all levels of competition. The company is headquartered in Plymouth, Minnesota.